Evaluation Question 3:

3) What kind of media institution might distribute your media product and why?

- Our production company is called Binary Studios, a fictional British institution which specialises in producing gripping, hard hitting dramas, mainly starring British fresh faces. Similar films we would make are This is England and Trainspotting, both of which were produced and set in the UK, and produced by Film4, a very similar production company.



- The company distributing our film is Phoenix International, a fictional company which would specialise in distributing smaller independent films and mainly dramas, similar to Fox Searchlight Pictures, which have released other UK films such as Slumdog Millionaire and Never Let Me Go.



- However before getting picked up by Phoenix International, Mute would have gone through the process of being up on auction at various film festivals, for example the BFI London film Festival or Raindance, so that it can get the finance and release it needs.



- As Mute has been distributed by Phoenix International, hopefully it will have a worldwide release. It would definitely have a national UK release, due to the film being produced and set in London, with a British core audience. However, it could also have a international release, as it comes under the genre of action/drama, with the key conventions of an action/drama film, which is an enjoyed and liked film genre all over the world. The film also follows the simple equilibrium – disruption – resolution theory as established by Todorov, with a happy ending that will appeal to all countries, for example the United States of America. The ending also provides a pathway to a sequel, so depending on the success of the film, higher budgets and larger productions could be used to produce a sequel, or maybe even a trilogy.
- Along with a successful distributor, we would hope to see Mute in many cinema chains, for example Cineworld and Vue, and possibly lasting in cinemas for four or five weeks. A release in multiplex cinema chains and a successful marketing campaign (for example a viral campaign on the internet, via sites such as YouTube – e.g. a silent trailer or short film could be produced) would hopefully attract many audiences.
- After Mute has been shown in cinemas, it could later be exhibited on TV, on channels such as Film 4 and Sky Movies, and released on platforms such as DVD and Blu-Ray.