Evaluation Question 4:

4) Who would be the audience for your media product?

Profile of our ideal target audience:
Age: 15-24
Gender: Male or female
Nationality: British
Film interests: Action, drama, sci-fi
Other interests: Watching TV, going on the computer, playing games consoles, listening to music, playing sports, socialising with friends…etc.
Film consumption habits: Likes going to the cinema to watch films with their friends, or watching DVDs at home

Our core audience would be fans of action films, drama, or sci-fi, especially those who are older teenagers/ young adults, due to the young relatable characters and strong violence and language. Our film would appeal to both genders, with action and an attractive female lead attracting male viewers, and a strong positive role model and themes of love for the female viewers. Mute would also have a core British audience, as it produced and distributed by British companies, and is set in the city of London.

We would also have a secondary market of fans of action, drama or sci-fi but slightly older adults, as they would still enjoy the film as it contains a lot of action and drama themes. However, they would only be our secondary audience as most of the actors and characters in our film are teenagers and young adults, meaning an older adult audience would not be able to relate to them. The older characters in our film are the antagonists, the government, so older adult viewers may look at the film in a slight negative light.