Evaluation Question 5:

5) How did you attract/address your audience?

We decided to target a core audience of old teenagers/young adults as this was the most practical for us: it was the easiest to get teenage actors, and feedback. We then decided to choose the genre of action/drama, as this was a popular genre with our audience, as shown by the table below, which shows the 'Proportion of All Films Cited by Genre and by Age of Respondents':



Our opening sequence and film would attract our core audience of teenage/young adult action/drama/sci-fi fans because of the themes and plots in our film: action, chase scenes, love, teamwork, technology…etc. It would appeal to both genders in our core audience, with males enjoying the action scenes, violence, attractive female lead, and females enjoying the themes of romance, love, the attractive male actors and a strong, female lead they can relate to.

During the production/post-production of our opening sequence, we always kept the audience in mind, and made sure that it targeted them, for example:

Soundtrack: The song we used in the background of our opening sequence would attract our audience as it is upbeat, has a strong beat, loud bass, and is a music genre a lot of our core audience likes and listens to.

Technology: We used a lot of different technology in our opening sequence, all of which our target audience would be able to relate to and use in their daily life, e.g. phones, games consoles, mp3 players, iPods, iPads and laptops.



Editing: While editing, we decided to place a montage of shots at the beginning, which would interest our audience. We also made sure that all continuity rules were not broken, so that it would look easy on their eyes, and help them to suspend their disbelief.

After finishing our project we held a preview screening of our opening sequence in our school's media block, and asked our audience to fill out a simple questionnaire.

To attract our audience and get them to come to our preview screening, we put up posters around the school (especially in the areas where we know our target audience go to on an every day basis) and sent out a Facebook event, as a large percentage of our target audience use the social networking site.

Here are a few filled in questionnaires that we recieved:

Mute - Filled In Questionnaires

After looking through all the questionnaires, we also made a few charts so that we could see the trends in our results:

As you can see, we targeted both genders, with everyone giving us a rating of 6-10, but it seems as though our opening sequence and film appealed more to females, with a higher percentage of females saying that they would like to watch the film than boys.